What does Branding mean to AM? From the very start we understand that the design has to be at the service of the brand.
Brand design and architectural design of the premises are what give the consumer the emotion and permit the experience of emotions that promote consumption.
For AM retail is a commitment with the client to offer the very best design, practicality and economic equilibrium to achieve the excellence the product deserves.
The main goal of the AM interior design studio is to capture the essence and personality of the client brand and to transmit their values to the consumer. AM’s experience in the clothing and fashion sector is extensive and varied, we have the vision and capacity to extract the maximum commercial advantage from your brand, or if necessary undertake the planning, design and implementation of an entire new look or re-branding process from start to finish. not only the interior but through every step in the process. We will help you:-
- Determine what you’re branding and assist in your global strategy.
- Investigate everything there is to know about your product and the market in which it will compete.
- Define what makes your brand unique and how it will slot into an available space in the market and in your customers’ minds.
- Identify what your brand stands for, what unique benefit it provides, what it promises to consumers and associates, and the image that will permeate everything from your marketing communications to your product design, business character, and consumer experience.
- Develop your brand identity, including all possible elements in your brand — brand name, logo, tagline, and other brand signature elements, integrate these elements seamlessly into the interior design to make a fluid communication to your customer .
- Launch your brand, introduce your brand in-house before announcing it via publicity, advertising, promotions, and presentations.
- Manage your brand, deliver a consistent brand experience, understand your brand’s value, leverage your brand’s reputation.
- Monitor, evaluate, and update your brand, keep your brand relevant and credible in light of changes to your business.